Quick Marketing Tools

LTV Calculator

Calculate Customer Lifetime Value to understand the long-term revenue generated by each customer and make smarter growth decisions.

What this tool does

Calculate Customer Lifetime Value to estimate the total revenue each customer generates over their relationship with your business.

Use the controls on this page to enter the required details, review the generated result, and copy or export the output for your workflow.

Inputs are processed in the browser where supported. Review assumptions and outputs before using the result in a report, document, or client workflow.

How to use it

  1. Open the tool interface on this page.
  2. Add the numbers, text, URLs, images, or PDFs the tool asks for.
  3. Review warnings, previews, totals, file details, or validation notes before using the output.
  4. Copy, download, export, print, or save the result when the page confirms the output is ready.

Continue through the Marketing & Advertising category when the same workflow needs another check.

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Helpful questions

What is a good LTV:CAC ratio?

A ratio of 3:1 is commonly considered healthy. Ratios between 3:1 and 5:1 often indicate efficient growth, while ratios below 1:1 suggest customer acquisition may not be profitable.

How can I increase customer lifetime value?

Increase average order value, improve customer retention, encourage repeat purchases, launch loyalty programs, and provide exceptional customer experiences.

Why is LTV important?

LTV helps businesses understand how much a customer is worth over time, making it easier to allocate marketing budgets and evaluate growth opportunities.

Is LTV the same as revenue?

No. Revenue measures total business income, while LTV estimates the value of an individual customer throughout their relationship with the business.