Most marketers know what CTR and CPC stand for. Fewer understand how they relate to each other – or which one actually deserves more attention at any given moment. The honest answer is that neither metric is universally more important. But depending on where your campaign is struggling, one will tell you far more than … Read more
You checked your campaign this morning and the CTR is sitting at 0.3%. Or maybe your organic listing has barely moved despite decent rankings. Either way, something isn’t connecting – people are seeing your ad or listing but not clicking. This isn’t always a mystery. Low CTR usually comes down to a handful of predictable … Read more
If you’ve ever looked at your CTR and thought “is this actually good?”, you already understand why industry benchmarks matter. A 3% CTR in legal paid search means something entirely different from a 3% CTR in retail email – one is below average, the other is above it. Without the right comparison point, the number … Read more
So you’ve pulled your Google Ads report and your campaign is sitting at a 2% CTR. Maybe that feels decent. Maybe you’re not sure. The honest answer is: it depends on more variables than most people expect, and the number by itself doesn’t tell you much without context. Here’s what the actual data says, and … Read more