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Learn how to measure and improve marketing performance using key metrics such as CTR, ROAS, ROI, CAC, LTV, churn rate, AOV, and profit margin. Includes formulas, benchmarks, real-world examples, and calculators.
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Pages per session tells you how many pages the average visitor looked at before they left your site. It sounds simple, and the math is simple, but the metric gets misread constantly. A high...
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People search for average ROAS by industry because they want one clean comparison point. The problem is that ROAS is...
You may be able to improve ROAS without increasing ad budget, but no lever makes improvement certain. ROAS improves when...
Conversion rate is one of those metrics that sounds simple until you try to benchmark it. A SaaS company celebrating...
This formula library covers common marketing KPIs and the assumptions behind them. Formulas are useful only when the numerator, denominator,...
Every marketer eventually gets asked some version of the same question: “is this number good?” A client sees a 2.1%...
A bad ROAS is not one fixed ratio. It is a ROAS that fails the economics of the campaign you...
ROAS and ROI answer different questions. ROAS asks how much attributed revenue came back for each dollar of ad spend....
Break-even ROAS is the minimum return on ad spend needed to cover the costs included in your margin model. It...
ROAS can look good while the business still loses money because ROAS measures attributed revenue against ad spend. It does...
Topic Context
Clear explanations of common marketing metrics, formulas, benchmarks and practical applications.
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