Learn how to measure and improve marketing performance using key metrics such as CTR, ROAS, ROI, CAC, LTV, churn rate, AOV, and profit margin. Includes formulas, benchmarks, real-world examples, and calculators.
You checked your campaign this morning and the CTR is sitting at 0.3%. Or maybe your organic listing has barely moved despite decent rankings. Either way, something isn’t connecting – people are seeing your ad or listing but not clicking. This isn’t always a mystery. Low CTR usually comes down to a handful of predictable … Read more
If you’ve ever looked at your CTR and thought “is this actually good?”, you already understand why industry benchmarks matter. A 3% CTR in legal paid search means something entirely different from a 3% CTR in retail email – one is below average, the other is above it. Without the right comparison point, the number … Read more
So you’ve pulled your Google Ads report and your campaign is sitting at a 2% CTR. Maybe that feels decent. Maybe you’re not sure. The honest answer is: it depends on more variables than most people expect, and the number by itself doesn’t tell you much without context. Here’s what the actual data says, and … Read more