Growth Marketing
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What Is a Good LTV:CAC Ratio?
A good LTV:CAC ratio is one that supports profitable growth under your actual margins, payback period, retention, sales model, and...
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Growth Marketing
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How to Calculate CAC for SaaS Companies
Customer acquisition cost, or CAC, estimates how much it costs to acquire one new customer. The basic formula is simple,...
Marketing Metrics
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What Is a Bad ROAS? Warning Signs to Watch
A bad ROAS is not one fixed ratio. It is a ROAS that fails the economics of the campaign you...
Marketing Metrics
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ROAS vs ROI: Which One Should You Track?
ROAS and ROI answer different questions. ROAS asks how much attributed revenue came back for each dollar of ad spend....
Marketing Metrics
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Break-Even ROAS Explained for Beginners
Break-even ROAS is the minimum return on ad spend needed to cover the costs included in your margin model. It...
Marketing Metrics
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Why Your ROAS Looks Good but You’re Still Losing Money
ROAS can look good while the business still loses money because ROAS measures attributed revenue against ad spend. It does...